Product Design

From Spreadsheet Stress to Smart Inputs — FIQ Revamp Boosted Completion by 2x.

Company

Safe Security

Challenge

The Financial Impact Questionnaire (FIQ) is a crucial module in the Safe Security platform. It helps organizations assess how various risk factors could financially affect their business. But despite its importance, the existing experience wasn’t doing justice.

Previously, FIQ was presented as a long, dense list of questions — much like a spreadsheet. Users had to scroll through a sea of fields without any clear structure, indication of progress, or understanding of why the questions mattered. It wasn’t just visually heavy — it was mentally exhausting.

Revamped
Experience

We started by asking:
What if answering FIQ didn’t feel like a form at all?


Instead of overwhelming users with a long scroll of questions, we reimagined the experience to feel structured, supportive, and human.
Now, each question gets its own space — with room to breathe.

No more walls of text. Users see one question at a time, giving them focus without the fatigue.
But we didn’t stop there.

AI-powered assistance to explain questions in plain language and suggest inputs.

Rationale sections to help users understand the impact of each answer — and even add their own reasoning.

A jump-to navigation, so users aren’t trapped in a linear flow. They can revisit or skip ahead with ease.



A progress tracker to bring clarity and motivation.
Access to historical answers and versioned rationale, offering transparency and continuity over time.

My Approach
Starting with deep collaboration to understand the problem, followed by redefining UX goals. Each step built toward a scalable solution through thoughtful design decisions, rapid prototyping, and continuous iteration.
AI Powered Assistance
AI offers smart, contextual suggestions — turning guesswork into clarity and making responses feel effortless.
Switch between questions - so users aren’t trapped in a linear flow. They can revisit or skip ahead with ease.
Progress Indicator - so users aren’t trapped in a linear flow. They can revisit or skip ahead with ease.
Rational with History
A jump-to navigation, so users aren’t trapped in a linear flow. They can revisit or skip ahead with ease.
Details, Assessment Details
and FAIR MAM
Error message - A jump-to navigation, so users aren’t trapped in a linear flow. They can revisit or skip ahead with ease.
ROI AND IMPACT
Turning Stress into Progress: FIQ Revamp Boosted Completion by 2x and Cut Friction by 60%
ROI
ROI
ROI
ROI
NEXT PROJECT